For those of you not familiar with Passover, there is a time in the ’seder’ where the youngest at the table asks the “Four Questions”

These questions are as follows:

• Why is it that on all other nights we do not dip [our food] even once, but on this night we dip them twice?
• Why is it that on all other nights during the year we eat either leavened bread or matza, but on this night we eat only matza?
• Why is it that on all other nights we eat all kinds of vegetables, but on this night we eat bitter herbs?
• Why is it that on all other nights we dine either sitting upright or reclining, but on this night we all recline?

It’s always a good idea to periodically ask yourself questions about your business.  So, ponder these for a bit

What makes your business different from all other businesses?

What is something that is consider a ’standard’ in your industry that you could turn on its head and get more exposure?

How much value do you offer your customers?

When was the last time you invested some money in the promotion of your business?

Related Links

For those of you not familiar with Passover, there is a time in the ’seder’ where the youngest at the table asks the “Four Questions”
These questions are as follows:

Why is it that on all other nights we do not dip [our food] even once, but on this night we dip them twice?
Why is it that [...]